When it comes to the world of e-commerce business, it would be hard-pressed to think of a factor that is more important than product find-ability. This logic is not that hard to work out as it is rather simple — if a customer does not know where they can find your product, then how could they possibly purchase it?
Having said that, with this very important consideration in mind, we provide you with several tips on how you can create the quintessential experience for your users in such a manner that navigation and finding and selecting of products on your e-commerce website will be a breeze, whether one is exploring the home page or browsing through different categories.
In a study that was recently conducted by Baymard Institute over a generous period of eight months, results conclusively showed that subjects would continually leave websites out of frustration in relation to product find-ability. These findings applied even to multi-million dollar e-commerce websites.
With all of this in mind, it is impossible to dismiss the cruciality of ensuring that the UI design for your website is done in a thorough and effective fashion. Here are some useful guidelines that you can implement and ultimately, see measurable success with in the long run:
1.Incorporate depth into your parent categories.
Do not get us wrong: specificity is great. Labels and headers are also very useful when getting your hierarchy of categories in order. However, when labels and headers are all that you provide your users with, this immediately lowers your chances of having them browse and explore through a wider selection of your products and/or services.
That said, when creating drop-down categories or drop-down menus, make them clickable. This, of course, in addition to including subcategory options within the drop-down menus. Again, this provides your users with the opportunities to take a broader look at your offerings. That said, take some time to create deep parent categories when sorting out your product hierarchy within your website. It will surely make a world of difference.
2. Focus on linking contextual images directly to the products that are being depicted.
Few things are more frustrating to a user than spotting a product in a contextual image and subsequently finding that navigating to it is not a possibility. Studies have shown that including inspirational images can work wonders in upping the appeal aesthetics-wise for e-commerce websites; but not directly linking what is depicted will not bode well for the company.
In fact, research tells us that when this happens to users, it leads them to negatively perceive the website. Thus, be sure that the ecommerce website development company you are working with at the moment or looking to hire in the future understands that this is what you want and how it impacts the user experience.
3.Invest in creating dedicated pages that show users compatible products.
It is difficult to emphasize just how crucial it is to do this. When you do not offer this feature, your customers will either abandon your website thinking that there is no compatible product available for the item they are conducting the search for or even worse, walk away with an erroneous purchase only to return the item to you a few days or weeks later. In this type of situation, nobody wins.
All in all, the key to creating the best UI design for your commerce website is to put yourself in the shoes of the customer. Or perhaps, take some time to examine the websites that you frequent and write down what exactly makes the experience so satisfying or convenient. Don’t forget to tell your mobile ecommerce development company about it.